Centara to add value brand at Samui

CENTARA HOTELS & RESORTS has signed a management contract for an existing resort hotel on Koh Samui that will operate under the Centra value brand, effective July 1, 2012.

The contract was signed with owner PDTS Company Limited on June 5.

To be named Centra Coconut Beach Resort Samui, the property is located on Thong Tanote Beach and was originally known as Coconut Villa Resort & Spa.

“We are delighted to add this beautiful beachfront property to our Samui portfolio and thereby extend our Centra value brand to one of Thailand‘s most popular tourism destinations,” says Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, who descrived it as an intimately scaled hotel and fits perfectly into the Centara brand.

Centra Coconut Beach Resort has 55 guestrooms, with one all-day dining restaurant and two swimming pools. The resort is located directly on secluded Thong Tanote Beach, on the south side of the island, with views across to Koh Tan and Koh Mutsum, both known for their diving and snorkeling spots.

“We are now able to offer three of our hotel brands on the island, which gives us a very strong marketing mix,” says Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts.

The 24 Deluxe Pool Access guestrooms are spread through a tropical setting and feature sun decks to relax on the patio beside the swimming pool. The room size is approximately 37 sqm and a balcony. There are six Sea View Villas, with a living space of 44sqm and one Beachfront Villa of 50sqm, each with a furnished terrace and a Jacuzzi in the bathroom.

The resort will feature Cense by Spa Cenvaree, Centara’s new spa value brand that offers a selection of core treatments for guests who want to look and feel good but who don’t require a full range of spa services.

Thai and international cuisines with an emphasis on fresh seafood are served at the beachfront restaurant, and there is also a beach bar and a pool bar.

One of the swimming pools is located at the beach, while the other is set like a canal running through the resort grounds.

About jimcarr

Freelance writer and blogger, associate editor of Spa Canada Magazine,
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