From the left: Suparat Chirathivat, vice-president, business development, Centara International Management Co Ltd.; Dr. Ronnachit Mahattanapreut, senior vice-president of finance & administration, Centara Hotels & Resorts; Thirayuth Chirathivat, Centara Hotels & Resorts’ CEO; Suthikiati Chirathivat; Prawith Deechaisatetha; Kanockwan Deechaisatetha; and Watcharaphon Deechaisatetha.
CENTARA HOTELS & RESORTS will expand its presence in Krabi with the addition of a Centra value brand hotel in the province – Centra Phu Pano Resort, Krabi.
Centara, Thailand’s largest operator of hotels will thereafter feature three of its brands in Krabi, extending its reach across a range of tourism market segments.
The management contract was signed at the Centara head office in Bangkok with owning company Chok Dee Suk, who beside their hotel interest are the family who own the Vogue Department Store which has been operating more than 20 years. Centra Phu Pano Resort is expected to open in mid-2016.
“With its location in Ao Nang close to shops and entertainment spaces this resort sits in a unique location for our guests” says Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.
“The area of Ao Nang is very popular with visitors, and we are delighted to be opening another hotel here.
“Since we opened our 5-star resort in Krabi in 2006 we have built an excellent reputation and have a strong customer base, allowing us to so to expand and add more resorts including Pelican Bay earlier this year. I’m very proud that Centara Hotels & Resorts is trusted by investors. We believe this newest property will also be very successful,” he said.
Chris Bailey, senior vice-president for sales and marketing at Centara Hotels & Resorts, says that “Centara has a strategic expansion plan for the south of Thailand, with currently three different brands across the region to cater for specific market segments”
“Opening a new resort in Krabi gives us extra strength in the Southern Thailand market, and extends our range in the value sector.”
Centra Phu Pano Resort will have 158 rooms, featuring a series of family rooms and connecting rooms especially designed and suitable for the Family market – all day restaurant with bar – a meeting room of 150m2 – a fitness centre and Swimming pool with a separate children’s pool.
The resort is conveniently located in Ao Nang and is just a short drive from the beach, shops and restaurants and is where many boats are available to take guests to the Islands.