SONGKRAN IS AN IMPORTANT occasion at SALA Resorts, where it will be celebrated at five of its hotels/resorts – Bangkok, Chiang Mai, Phuket, Ayutthaya and Koh Samui.
Songkran falls on the hottest time of the year – at the end of Thailand’s dry season. While it may appear to be all fun and games, the festival is deeply rooted in Thai culture, offering Thai youth the opportunity to do merit to the gods and pay respect to their elders.
In Bangkok, water fights will be held at various spots around Banglamphu. At Chiang Mai, visitors will be able to take part in a parade around the city as well as pour jasmine-scented water on a Buddha image and on elders, enjoy Lanna-style cultural performances and try out northern Thai foods.
At SALA Thai Village Fair, the night will be dedicated to Thai cuisine, where celebrants will be able to sample foods from Thailand’s four regions at the fair’s market food stalls.
Elephants will be the big attraction at Ayutthaya Songran festivities, while the action in Koh Samui will take place on Chaweng Beach, where the streets will be lined with people throwing water on passing cars and motorbikes.