Since joining Centara Hotels & Resorts in 2004 as the vice-president of sales and marketing, Bailey has played a significant role in the formulation of the effective growth strategy that has propelled the company to the pre-eminent position in the industry it enjoys today.
With only eight properties in 2004, Bailey will help to oversee a current portfolio of 70 properties. That number is still growing.
“Chris is a trusted leader and valued member of the Centara family,” said Thirayuth Chirathivat, Centara Hotels & Resorts’s CEO. “It is a pleasure to be able to congratulate Chris in his new role as COO. We look forward to his continued contributions to the success of Centara through innovative and progressive strategies.”
With a wealth of experience in travel and destination management, Bailey brings that knowledge and wider industry perspective to his new role. Bailey will oversee Centara operations, sales and marketing, and the organization’s various corporate entities, which are all vital components as the company continues to rapidly expand locally and internationally.
“Centara has provided me with opportunities to continually develop and in my new role, I look forward to new challenges,” said Bailey. “I am excited to help lead Centara into a new phase, where there are many possibilities to achieve our goals.”
Centara Hotels & Resorts is Thailand’s leading hotel group, with 46 deluxe and first-class properties across Thailand, as well as 24 hotels and resorts in the Maldives, Vietnam, Bali, Sri Lanka, Qatar, Laos, Oman, Turkey and China. Centara also operates 25 branches of Spa Cenvaree, an award-winning spa brand, together with 6 branches of the value brand ‘Cense by Spa Cenvaree’. The company’s Kids’ Clubs are available at all their family-friendly resorts. Centara also operates three state-of-the-art convention centres in Bangkok, as well as two in northeastern Thailand. The latest Centara brand to be launched is COSI Hotels, an affordable lifestyle brand; the first property is due to open in 2016.