From the left: Tom Thrussell , v-p of brand, marketing & digital; Suparat Chirathivat, v-p of business development; Thirayuth Chirathivat, CHi’s CEO; Suthikiati Chirathivat, chairman; Supatra Chirathivat, senior v-p of corporate affairs & social responsibilities; Chris Bailey, COO; and Robert Maurer Loeffler, group director operations, Bangkok & City Hotels of Chi.
CENTARA HOTELS & RESORTS will be renamed Central Hospitality International (CHi) this month– renaming the management and holding company behind its collection of hotels.
The hotel brands, products and services will remain unchanged.
The introduction of CHi serves to differentiate the corporate brand and its member hotel brands, as well as to align the hotel group with the other eponymously named Central Group companies creating greater affiliation and synergy within the Central family.
The inclusion of the word “International” within the name signifies CHi’s intent to continue to expand its portfolio both in Thailand and international markets, becoming even more of a global player in the hospitality sector.
“Our objective is to strategically grow the business and build international brand awareness and recognition through acquiring and managing hotels in global cities and resorts.
“These locations will be carefully identified according not only to the global travel profile of our existing and prospective guests but also in recognition of those destinations which embrace and value the elements of Thai service style that will continue to form part of the DNA of our brands” said Thirayuth Chirathivat, CEO of Central Hospitality International.
In 2016, the continued international expansion of the hotel group will see the introduction of additional hotel brands to the Central Hospitality International family.
Today, the group includes Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Residences & Suites, Centara Boutique Collection, Centra Hotels & Resorts and COSI Hotels.
Central Hospitality International (CHi) is the new corporate name for the formerly known Centara Hotels & Resorts. CHi is a global hospitality group, founded and headquartered in Thailand, comprising hotels, resorts, convention centres and spas. CHi currently has 66 properties in its expanding portfolio of owned and managed assets throughout Thailand, and in the Maldives, Bali, Vietnam and Sri Lanka along with projects underway in Qatar, Laos, Oman, Turkey and China.
The CHi family of brands currently includes Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Residences & Suites, Centara Boutique Collection, Centra Hotels & Resorts and COSI Hotels, spa brands SPA Cenvaree and Cense by SPA Cenvaree, and guest loyalty program CentaraThe1Card.
CHi is part of the larger Central Group of companies, which comprises 9 business groups: Central Department Store Group (CDG), Central Food Retail Group (CFG), Central Hardlines Group (CHG), Central Online (COL), Central Pattana Group (CPN), Central Marketing Group (CMG), Central Restaurants Group (CRG) and Central Group (VIETNAM).